Job Title: Field Marketing Manager
Location: Hyderabad (On-site)
Experience: 8-10 years (Events-focused)
Function: Marketing
About the role
We’re looking for someone who doesn’t just organize events but knows how to turn them into revenue.
At Keka, events are a strategic part of how we build relationships and grow pipeline. You’ll lead this function end to end — designing experiences that spark interest, build trust, and move prospects closer to a buying decision. From intimate roundtables to large conferences, your events will be remembered and measured.
You’ll be expected to directly influence pipeline creation, with clear targets around SQLs, event-to-demo conversion rates, and ROI per event.
What you’ll do
- Own event-led pipeline generation across India and Middle East, with clear targets for SQLs, demo bookings, pipeline influence, and revenue contribution.
- Plan and execute 200+ annual events including conferences, customer events, executive roundtables, webinars, roadshows, partner events, and third-party sponsorships.
- Build and manage the annual events calendar aligned to business priorities, target accounts, industry focus areas, and GTM objectives.
- Drive end-to-end event execution, including planning, logistics, production, registrations, speaker management, attendee experience, and post-event follow-up.
- Partner closely with Sales, SDRs, Partnerships, Customer Success, Content, and Design teams to maximize event reach, engagement, and conversions.
- Identify, recruit, and manage customers, industry leaders, analysts, influencers, and partners for speaking and participation opportunities.
- Own event budgets, vendor relationships, procurement, negotiations, and ROI management.
- Track and report event performance metrics including registrations, attendance, engagement, SQLs, demo bookings, pipeline influence, cost per SQL, and ROI.
- Continuously improve event formats, attendee experiences, conversion mechanisms, and operational processes through data and feedback.
- Build scalable event playbooks and best practices to ensure consistent, high-quality execution across all event programs.
What we’re looking for
- 8-10 years of event-specific experience you’ve owned the full lifecycle of B2B events, not just supported them
- Proven ability to drive 6- or 7-figure pipeline through events
- Deep understanding of HR professionals how they think, what they value, and how to engage them
- Experience running CXO-level formats (roundtables, executive dinners, offsites) as well as high-scale summits
- Strong project management and attention to detail from agenda flow to follow-ups
What you’ll love about this role
- Full ownership of a high-impact growth lever
- The opportunity to directly contribute to revenue targets
- A fast-moving team that values results over hierarchy
- Freedom to test new formats, tools, and ideas
- The chance to shape how HR leaders experience Keka
